Chapter 10

Have you ever been on YouTube and thought about marketing yourself on YouTube? You see a lot of influencers on YouTube that create personal content for entertainment for others to enjoy, but have you ever thought about using YouTube to market business? In today’s blog, we’ll go in-depth about using YouTube to market on a business platform.

I’m sure you all know about YouTube, but for the ones that don’t, YouTube is a free video-sharing website that makes it easy to watch online videos. You can even create and upload your own videos to share with others. Most people use YouTube for entertainment purposes and even use it for informative purposes. YouTube is easy to set up, you start by creating an account/channel and from there you can set up the rest of the information needed for your future channel. There is a big advantage when creating videos for marketing because by making videos to market the brand you want people to encounter, videos would be more appealing than just a regular picture post. “In fact, 81 percent of businesses use video in their marketing strategies, and 93 percent of businesses gain a new customer after publishing a video on social media. Social media networks are also prioritizing video, changing their algorithms video, and incorporating new features such as live video, 360 videos, virtual reality, and video advertising” (Charello). YouTube is a top channel for video marketing, so think about all the opportunities and advantages you will have by advertising your brand with entertaining and knowledgeable videos to post on YouTube. You can also make money off YouTube for the number of subscribers, views, likes, and comments you get on each video you make. This would be a huge advantage because not only will you make a profit from advertising your own brand, but you will also gain income from YouTube as well. Once you put out constant content for your YouTube channel and use strong strategies you get that content out, you will see progress and will eventually get that attention for your consumers. Hope you found this information helpful and good luck on marketing that amazing brand you have developed!