Chapter 4

    As we all know, there are various social media sites that will assist you when you’re promoting a business/ads. Today, I’ll be focusing strictly on Facebook advertising and ways you could promote business through Facebook. Let’s start off with basics, Facebook was created in the year of 2004 by Mark Zuckerburg. Facebook is a social media platform where you create a profile of yourself and can friend people like family, associates, high school friends, best friends, old teachers, and many more. You can upload pictures, publish posts, share videos, share post, and message people. Facebook has gradually advanced its platform by creating enhanced features that now allows people to post ads and promote a business. Before creating a business page on Facebook, you first must identify the audience you’re trying to persuade into looking at business. Facebook gravitates more towards people at the age of 28-60, simply because before there was an Instagram and twitter, Facebook was the main site people used. More younger people use Instagram and Twitter than they do Facebook. Now let’s just say your intended audience is towards an older audience, Facebook is the best platform to use when promoting business. 

     To optimize your business Facebook page, you first need to set up a profile picture and cover page. Pick something that will catch the attention of the audience. For your business page, the profile picture and cover picture should be a representation of your business, or something related to your business. Next, you should create a description about the business you are trying to run. The description must be in dept about the business and should have a basic introduction and meaning behind the business. Contact and location should be added somewhere in the bio or description because people need to know where they can contact you and the location of the business. You should also put the hours your business operates so that people will know the times to visit. The most important part about making a business page on Facebook is catching the eyes of your audience and to be outstanding with the content you put out.